Procedure & Dates

Registration and submission period | 1 March – 31 May 2015

Binding competition entries are registered by submitting digital product images and description texts in English and German. Submissions are free of charge.

Formal evaluation | June 2015

At the close of the application deadline, all submissions are comprehensively assessed for the purposes of verifying the fulfillment of participation requirements.

Admission to the competition (nomination) | June 2015

Among all complete submissions the interdisciplinary jury nominates a limited amount of product solutions as competition entries. Nominated original products are presented to trade visitors, the press and the public of the IFA.

Exhibition planning, product delivery | Juli – August 2015

Exhibition planning, collection of texts and images of all nominated products, delivery of orignial products for the special exhibition at IFA. The online exhibition is published shortly before the fair starts.

Adjudication, IFA Special Exhibition | 4 – 9 September 2015

Among all exhibited original products the jury awards a limited number of Winner Awards and one premium winner – the Usability Award Gold. The award winners are announced during the fair’s duration.

Audience award | September – October 2015

Furthermore, all nominated products participate in an online poll for the Audience Award, bestowed by the general public. Voting is connected to social media applications, offering companies the opportunity to further promote their nominated products to the public. The Public Choice Award is assigned at the beginning of November.