Award

The Usability Award is a competition by International Design Center Berlin. It awards excellent design quality and user orientation in electronic and digital product solutions and presents them to the public during IFA, the global consumer electronics show.

User centered design is of key importance in particular for technical devices and interactive user interfaces as their success literally lies in the hands of people who use them. Devices that can be used intuitively and in a user-friendly way end up being more successful and will last longer on the global market. A high level of usability and user experience is a key feature of successful quality products of tomorrow.

How positively and profitably our product periphery, the associated communication and services work is a question of their design. Good design and convincing product conception strengthen consumers’ attachment to a product and ultimately their trust in a brand.

By successfully participating in the competition, enterprises and agencies gain a valuable communication instrument that furthers the positioning of products and services in an increasingly complex marketplace.

The Usability Award ties in with the successful annual IDZ exhibition “Usability Park” at IFA (2008 – 2013) that had been accompanied by a usability public choice prize since 2010.
For the Usability Award the International Design Center Berlin (IDZ) is cooperating with Messe Berlin (the Berlin trade fair) and IFA, the world’s leading trade show for consumer electronics und home appliances.