The Usability Award exhibition presents all original products nominated for the competition during IFA, the global trade show for consumer electronics and home appliances in Berlin. The opportunity to be exhibited in one of the largest international events in the industry provides both award winners and participants with unique communication opportunities.
Within IFA, the Usability Award exhibition is presented as a special theme-based exhibition with a coherent exhibition concept. In addition to an effective public presentation, the exhibition also serves the purpose of product evaluation: during the trade fair, the competition jury selects the winners of the Usability Awards amongst the presented original products.
The exhibition also offers the trade fair public a unique opportunity to examine each product and to test its functionality. Visitors are then invited to vote for their favourites in an online poll. The public poll continues over several weeks, supported by social media. As a result, the awarding of the Public Choice Award amplifies the communication effect for the participating products just before the end of the year.