Evaluation Criteria

Submitted products are evaluated on the basis of transparent and practical benchmarks. The jury applies a list of criteria to assess each product’s user-friendliness and design quality. The criteria provide each jury member with a framework for individual evaluation. New insights on formal, technical, social, economic and ecological requirements are constantly being added to the evaluation benchmarks.
Key product distinction features are:


Does the product enable simple and intuitive operability? Is it easy to control during start-up, usage and maintenance?

Self-Explanatory Nature

Are the shape and product graphics clearly designed, in a way that shows the purpose and handling of the product? Are the instructions of use comprehensible?

Safety and Error Tolerance

Is the product reliable? Does it exclude the possibility of safety risks in all areas, even if the user uses it inappropriately? Are possible risk areas clearly labelled?

Universal Usability

Can the product be used equally well and safely by people of different ages, with physical abilities, cultural and education backgrounds? Can the design and construction be adapted to various utilization situations and environments?

Emotional Content

How does the product emotionally appeal to the user? Beyond its usual purpose, does it offer sensory qualities, opportunities for playful use and personalization?

User Experience

How does a user experience his or her interaction with a product, system or service altogether? Do product design, functionality and performance trigger positive cognitive, emotional and behavioral reactions by the user?

Design Quality

Is the form of the product coherent? Does the design bear an appropriate relationship to the function? Is the design and material selection appropriate for the application of the product?

Degree of Innovation

Does the product set new benchmarks overall or in individual areas?

Durability and Sustainability

Are the design, formal and material qualities of the product suitable for long-term use? Do the manufacturing techniques and technologies and the materials used appropriately correspond with the product’s usability value? Is the value of the energy footprint, the recycling output and life cycle of the product positive? Does the product offer functions that can extend the operating life?