The Usability Award emphasizes key areas of economic competence: user orientation and design. Usability is an attractive topic with a high level of media resonance.


The Usability Award exhibition reliably reaches media, specialists and the IFA public. IFA numbers in 2014:
240 000 visitors
5 900 journalists
1 538 exhibitors from over 100 countries

Media and Network Partners

The Usability Award Partners communicate in advance, through reviews and features
on the Awards, its participants and winners:

Print and Online Magazine – design, trends, lifestyle
Readership: 29 to 59 year old, design oriented, urban, modern, higher income men and women
250 000 copies / print run
9 countries (Central Europe)

The Interaction Design Foundation
Non-profit global community – design, user interaction
Readership: thought leaders, academics, design professionals
200 000 social media  | 14 257 subscribers| 159 433 online visitors/month


The Usability Award website and Facebook sites reach an international, design-oriented public.

Voting for the Usability Award: Public Choice

Online voting for the Public Choice Award runs for eight weeks. The voting process focuses public attention on all products nominated for the award, reinforced by social media. The announcement of the Public Choice Award provides an additional communication highlight before the end of each year.


Communiactions of the Award organiser International Design Center Berlin (IDZ) reach an international network of multipliers, design-oriented companies and organisations.