Benefits

  1. The Usability Award is the first prize for user-oriented products in Germany to focus explicitly on consumers and the economy. User-oriented design and user experience are key factors for leading brands and highly competitive products. They are attractive subjects for the press, trade and public alike. A disctinction in those fields provides great communication value that will support you to position a prized product or solution on the international market.
  2. All nominated products are presented in a special exhibition during IFA, the world’s leading trade show for consumer electronics und home appliances in Berlin. Your product will benefit from a singular B2B platform: more than 240,000 visitors, 5.900 journalists, 1.538 exhibitors from over 100 nations (source: IFA, 2014).
  3. Award Winners are announced during IFA, adding a high level of publicity.
  4. A several week long public online voting process for the Public Choice Award (proclaimed in November) supports broad communication of your product to a vast audience.
  5. Our media partners ensure broad public attention with announcements and after reports.
  6. Product submission and participation in the nomination round are free of charge. Participation fees apply only to products nominated for the competition and the special exhibition at IFA.
  7. All nominated and awarded products gain right of use to the appropriate titles and logos for the entire lifetime of each distinguished product solution.