Press Release: Launch Usability Award 2014


Berlin, 6/5/2014
News | Competition – User Centered Design
IDZ bestows the Usability Award

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Usability Award 2014 – Good Design adds Quality to Life

User centered design is of key importance for the market success of products of any kind – be it electronic goods, interior objects or interfaces. In response to the growing importance of user oriented design the IDZ calls brands, producers, agencies, design and development offices to submit user oriented products and solutions for the Usability Award 2014.

All nominated products will be presented in a special exhibition during IFA, the world’s leading show for consumer electronics in Berlin (September 5 – 10, 2014), benefitting from a B2B platform with more than 240,000 visitors (142.000 trade) and 2.300 journalists from over 100 nations. Award winners are selected by an expert jury and announced during IFA. An additional Public Choice Award is determined via an eight week long online voting process that supports broad communication of your product to a vast audience.

Product submission is free of charges. Participation fees apply only once products are admitted to the competition and presented at IFA. Submission deadline is July 11, 2014.

Participation in the Usability Award competition and in the associated special exhibition is open to companies of all sizes from around the world, design and architectural offices, communication and PR agencies, as well as to development and engineering offices, whose products are manufactured within an industrial manufacturing process and that correspond to the product categories of the Usability Award. Each participant can submit up to six individual products.

Product Categories
Home Environment | Audio, Hi-Fi & Car Media | Hardware, Media & Networks | Telecommunication | Medical Care & Life Science | Home & Mobile Electronics

Competition Jury
The jury is the core of the Usability Award. The independent experts’ many years of experience guarantee the highest quality of the competition. Members of the 2014 Usability Award Jury are:
Prof. Birgit Weller (Professor at HTW Berlin, co-founder use: Identity and Design Network – Expert on Universal Design), Claude Toussaint (Managing Partner, designaffairs GmbH Munich – Expert on Usability and User Interface Design), Peter Wouda (Head of Exterior Design, Volkswagen Design Center Potsdam – Expert on Product Design), Karsten Henze (Head of CI/CD and Creation, DB Mobility Logistics AG – Expert on Corporate Design) and Dr.-Ing. Sebastian Glende (General Manager, YOUSE GmbH Berlin – Expert on Usability and User Orientation).
The jury members’ different competencies and specializations ensure a balanced evaluation of the various competition entries in areas of design quality and user orientation.

IDZ | International Design Center Berlin
Committed to quality in design – the International Design Center Berlin e.V. (IDZ) is a non-profit institution dedicated to the national and international promotion of design since 1968. Good design makes for an attractive and accessible human environment. At the same time, design plays a key role when it comes to tackling social, ecological and economic challenges. Taking this perspective on design, IDZ realizes projects, acts as a network, and advises political and economic decision-makers. The Usability Award is realised by the IDZ Designpartner Berlin GmbH, a legal entity of the IDZ.
IDZ Website

Usability Award 2014 Partners
Cooperation Partners: IFA Berlin | Messe Berlin
Media Partners: H.O.M.E.